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Why Humans Imitate. And Imitate. And Imitate.

Life in 21st-century America – or any wealthy Western nation, really – is a nonstop celebration of individualism and nonconformity. To sell Sketchers, you dream up ads showing hip young people striking defiant poses, as if wearing a product manufactured by a S&P 400 stock index corporation were a courageous act of daring rebellion. College […]

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